This year marks the 10 year anniversary of the best and most consistent solo Spice Girl album to date: Emma Bunton‘s Free Me.
While it’s safe to say none of Ginger, Sporty, Scary, Baby or Posh’s albums will ever alter the course of music history like that of their collective endeavours, there is still something special about Emma’s second album that keeps me coming back.
Free Me arrived just a few sleeps before Valentine’s Day in 2004 but love wasn’t particularly in the air for solo Spice Girls records anymore.
It’s hardly a stop-the-press moment when some 19-year old YouTube sensation from the other side of the world decides to drop an EP.
But when it tops the iTunes chart in 55 countries, you might want to rethink your position. Something tells us that Mr Troye Sivan is about to be Mr Extra Extra This Just In.
In an era where having substantial social media clout is everything to an emerging artist, Troye had that in the bag long before TRXYE was even thought of.
The South African-born Aussie talent is a triple threat: singer, songwriter and actor, having starred in X-Men Origins: Wolverine. He’s perhaps best known as a YouTube personality, where he is very much in his element, posting videos to over 2 million subscribers and racking up no less than 91 million views.
There’s no doubt that Troye’s army of online followers is responsible for the big impact he’s had on iTunes. It’s easy to write off the exercise as a mere flex of social media power but TRXYE is so on-point, it’s picking up loiterers in the digital corridors and rapidly recruiting them to #TeamTroye.
We’ve only just met but emerging pop starlet Magalie is already making the first move with ‘First Kiss’. It’s a bit forward but frankly, who doesn’t like a bit of that?
The London-based artist counts Taio Cruz as a kinda mentor and has written songs with the likes of Guy Chambers (who has penned numerous hits for Robbie Williams) and Wayne Hector (who has worked with The Wanted and JLS).
Magalie’s debut single ‘First Kiss’ is a stroblit-driven synth pop mania a la Charli XCX. So, like a nod to 80s disco with a modern twist, if you will.