Nicole Scherzinger ‘Don’t Hold Your Breath’ Music Video
by David
She has no business looking this good (stylishly) dishevelled.
We’ve seen Nicole Scherzinger pose as the temptress of carnal desires in many forms throughout the years but never have we caught her looking this (stylishly) weathered.
Director Rich Lee (the man behind Nicki Minaj/Will.i.Am‘s ‘Check It Out’ promo) has essentially created this deconstructed world for the ex-Pussycat where we, as viewers, are made to see her through a series of blurred, hi-glared shots.
The obscurity – be it with lighting or the veil – gives us an impression of a woman shrouded in despair etc. Lovely high-brow readings aside, it’s not the life changing music video I had hoped for but it’s refreshing nonetheless to see the sexy pop siren in a different light, so to speak.
Check out three highlights of the ‘Don’t Hold Your Breath’ video:
1) Don’t mind me, driver.
Steamy, non?
2) Sweat it out, gurl.
Here is Nicole looking like she’s barely gonna make it through her ninth hour of labour.
3) Light, wind and freedom.
It’s the universal cues of emancipation: windows wide open, light streaming in, wind lifting your long flowing locks in its embrace… we know how it is.
Footnotes:
‘Don’t Hold Your Breath’ – produced by Dave Aude – is due for UK digital release on 2o March.
No word on a local release date as yet but our local release schedule tentatively shows a March drop date for Nicole‘s solo album.
I like the video! Though I think it could have been a simultaneous shot in the car, from start to finish… I don’t quite get the scenes in the house.
On another note, why would they take so long to put the single out for sale?
That’s a really good question and the only explanation I can think up is to pull it closer to the album release date?
Now that Britney’s coming out on the 25th, I’m not sure if Nicole will drop earlier or later. Probably best to slot herself between ‘Femme Fatale’ and May’s ‘Born This Way’ release.
PS – I’ve been meaning to tell you! I DOWNLOADED CHRISTOPHE WILLEM’s “CAFEINE” ALBUM. Been playing it in my car all day. Love it! Lush, experimental and oh, those vocals are immaculate.
[...] latest single ‘Don’t Hold Your Breath’ will drop on 13 March in the [...]
[...] Scherzinger bumps Adele from the top spot to claim her very first UK #1 single. ‘Don’t Hold Your Breath’ is the second offering from the ex-Pussycat’s forthcoming solo album Killer Love and all I [...]
[...] Scherzinger‘s ‘Don’t Hold Your Breath’ slips from the UK #1 spot and Adele ‘Someone Like You’ is back on top. Still, [...]
[...] just tweeted yesterday that she’s already planning a “sexy” video for the release. ‘Don’t Hold Your Breath’ drops to #5 in the UK this week but the good word about the single is only starting to spread in [...]
[...] Scherzinger’s ‘Don’t Hold Your Breath’ debuts at #27 here this week, hardly living up to our expectations of a Top 20 entry. The track was [...]
[...] follow up single ‘Don’t Hold Your Breath’ gave Nicole her first ever solo chart topper and even managed to break her on Australian radios [...]
[...] Scherzinger is currently riding a high with her solo career after the international success of ‘Don’t Hold Your Breath’ and ‘Right There’, which saw her charting in America for the first time since she [...]
[...] the single hangs tight at its peak of #8. It’s already charting better than its predecessor ‘Don’t Hold Your Breath’, which only made at #17. We can’t really hold that against it, can we? ‘Don’t [...]
[...] Scherzinger‘s ‘Don’t Hold Your Breath’ debuts at #86 on the US Billboard Hot 100. The single has already snatched trophies on the European [...]
[...] crunktastic comeback ‘Turn It Up’ breaks at #48 while Nicole Scherzinger‘s ‘Don’t Hold Your Breath’ bullets to #45. Rate this: Share this:TwitterLike this:LikeBe the first to like this post. Filed [...]
[...] got their eyes fixed on her – for regions yet to properly experience the glory of ‘Don’t Hold Your Breath’ (like the US), this is your moment. Everyone else, twiddle your [...]
[...] rises to #2 on the US Billboard Dance/Club Play charts. Nicole who? The Scherzingernator‘s ‘Dont’ Hold Your Breath’ pulls up to the bumper at [...]