How did I not know this video came out two weeks ago? Typically tardy for the party, I am.
One time Australian Idol winner Stan Walker is back with ‘Loud’ – an immediately likeable radio ready lead single from his forthcoming sophomore album. This dude and this song itself is actually seriously bankable but the underwhelming video kinda left me painfully disinterested in the whole project.
Why must you let us down at the final hurdle? This is ‘Get Em Girls’ all over again, except Stan didn’t shell out a small fortune for an A-list American video director who turned out a low-rent mess. Where the ‘Loud’ video earned nods for concept and narrative, it let us down with horrid lens flares and lack of choreography.
Check out three thoughts on our boy Stan‘s new video:
1) Someone call the body corporate.
This is an ideal situation for all noise polluting fiends throwing house parties in apartment blocks. This video narrative seems familiar, though. I swear something like this was done in a 90s music video fronted by a flop pop group? Basically, you have a loud ass house party and instead of getting angry neighbours banging on your door, you get them pouring in to join the mayhem.
2) You should be dancing.
We’re not asking to be granted something of Chris Brown proportions here. But if you’re not up for choreography yourself, couldn’t you have at least hired some dancers and wheeled in a couple of industrial strength wind machines? Call in a favour from Ms Havana Brown or something, gawsh! It’s OK Stan, we still love you.
3) Colour this bad.
I don’t understand how something that could’ve easily been a vivid and vibrant production comes off looking washed out. It’s not just the horrible colours and lighting but also the overused close ups of him with the glass tile background. Yawn! Can’t believe I’m about to bring this up but the last decent “house party” style video I saw by an Aussie artist was actually Scarlett Belle‘s ‘Lover Boy’. Stan has had some delightful videos in the past – see: ‘Unbroken’ and ‘Homesick’. Unfortunately, this doesn’t live up to past glories.
Stan Walker‘s ‘Loud’ is currently placed at #36 on this week’s ARIA singles chart. Maybe sales will pick up once the physical CD single hits stores on 3 June? We’ll see.